It’s that time again—time for landscape and pond marketing solutions (we won’t keep) and goals (we may not meet). My advice—don’t go crazy on this. That’s my advice to me as well! When you make reasonable, measurable goals you will succeed. That’s what my marketing plan and budgets are to me—road maps to my success. Don’t have your own plan done yet? Check out my Top Ten Marketing Do’s and Don’ts for 2020.
What strikes me in the “dos”? The number one thing to do is to track your leads. If you don’t know where your leads are coming from, how can you get more? You can’t plan based on instinct and “thoughts”. If you asked me where my leads came without my looking, I would think very differently than what I see. Don’t trust your instincts—TRACK!
The other item that stands out is to not just do online marketing. FB and YouTube are great, but so is meeting people. The number one way we get work is through our current customers. We need to stay in touch with these people—with visits and phone calls and emails and newsletters. Stay out there—don’t hide behind your computer.
As for the “don’ts”, don’t try to do it all. If you do, you WILL fail. You can’t go from sitting on the couch to running a marathon in a week. You also can’t go from doing nothing marketing-wise to having a YouTube channel and daily FB postings. Start small and start with a plan.
My other top “don’t?” Don’t ignore your clients while looking for new ones. This is a hard one for us to remember sometimes. New people are exciting, different, a challenge! Something fresh. Yes, but that person you worked for last year who just called? They deserve the time and energy too. Maybe they just need their pump replaced. Who knows where that could lead? Stay the course and treat them with the respect and dignity they deserve. Just my thoughts…