FaceBook Advertising– yay or nay?
Such a trick question! I have heard everything– from it’s the best thing ever to it’s a waste of money! My advice– proceed with caution. I think there is a place for FB ads, but only as a small part of your overall marketing plan. Social media advertising can be tricky– there are a lot of ins and outs and variables. Landscape marketing is challenging enough and this ads another level of confusion.
Part of your marketing plan– not your whole plan
My advice? Try it for a few months and TRACK your leads. Until you track every lead, you will never know where things come from. It’s hard to know what it working unless you track it very carefully. I plan to do a little FB advertising this year, but not as my primary source of marketing. For us, that is Google Adwords. Much more effective to a larger audience, in my eyes. Let me know how it works for you– I’d love to see some numbers on your social media success! OR even just attempts!